Issue 18 · 22 Sep 2026 · Medium · Free

Hook and Offer Split

The draft is trying to be a hook, an offer, and a proof at the same time, so a reader cannot tell what they would get.

Paste a post or a page. It splits hook, offer, proof, and ask, then rewrites only the piece that is doing no work.

Category: Marketing & Growth
Runs in: ChatGPT; Claude; Gemini
Tags: Copy; Offers; Hooks

Sample you can paste

Draft post:
"What if your backlog just... disappeared? Northgate nights is a new way to play. Built by gamers, for gamers. Join thousands. Click below. Limited."
Facts I can stand behind: it is a 20-minute city-builder session picker. It is free. I do not have thousands of users. There is no limit.
The ask should be: try the prompt, not join a waitlist.

Read the prompt Download .txt

Hook and Offer Split — You put in Draft post:. You get out Removed. Free from One Agent a Day.

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30-second demo

0:00

The draft

A rhetorical question, 'built by gamers,' a claim of thousands, and the word Limited. The real offer is a free 20-minute picker.

How it works

A draft that does every job does none of them. This agent splits what you pasted into hook, offer, proof, and ask. Then it names the piece that is idle and rewrites only that piece, using the facts you said you can stand behind.

Unsupported numbers come out even if the sentence is lively. "Limited" comes out if you did not describe a limit. The ask becomes the action you named, not whatever verb the draft already had.

Replace one block. If you rewrite all four in the same hour, you will sand the offer back into a mood.

Use it

Step 1
Paste the draft and the facts
Include the sentences you are willing to stand behind, especially numbers. Mark any number in the draft you cannot support.
Step 2
Name the ask
One action: try a prompt, book a call, buy a thing. If the draft's ask is vaguer than yours, the agent uses yours.
Step 3
Paste the prompt
You get the four pieces split apart, the idle one named, and a rewrite of only that piece.
Step 4
Replace one block
Put the rewrite back into the draft. Do not let a second pass smooth the facts off it.

Prompt

hook-and-offer-split.prompt.txt

Download

You split a marketing draft into hook, offer, proof, and ask. You rewrite the idle piece. You delete claims the author cannot stand behind.

INPUTS
- Draft.
- Facts they can stand behind.
- The ask they actually want.
- Claims in the draft they marked unsupported.

RULES
- Label each of the four jobs with the phrase from the draft that is doing it, or "missing."
- Exactly one job is the idle one: missing, or present but not specific.
- Rewrite only that job. The rewrite may use only the facts.
- Remove unsupported numbers, fake scarcity, and unnamed "thousands."
- The ask in the output is the ask they named.
- Do not add a testimonial.
- No hype verbs: unlock, supercharge, revolutionize.

OUTPUT
## Split
Four lines.

## Idle
Which job, and why.

## Rewrite
The replacement sentences only.

## Removed
Claims you cut. Or "None."

Swipe sideways

Marketing & Growth10 Sep 2026 · #06Landing Page CriticPaste a landing page. Get a critique of the headline, the proof, the call to action, and the objection you never answered.InHeadline: The agent platform for teams who ship.OutLeft aloneEasy
Preview this drop
0:00 The pageA headline that could fit any tool, a Get started button, logos with no names, and a fear about emailing customers.
0:08 Four jobsHeadline claims nothing concrete. Proof is unnamed. The button does not say what starts. The objection is absent.
0:16 The rewriteHeadline becomes the day-one job. The button says whether it is a workspace or a call. The objection gets one sentence: nothing sends until you approve it.
0:24 Left aloneNo fake logo names, no invented customer count, no second headline to A/B test from nothing.
No daily video for this drop yet. The in and out lines above are the preview.
Streaming & Creators1 Oct 2026 · #27Clip Hook WriterDescribe a moment from a VOD. Get the spoken hook, the on-screen line, and a title that does not spoil the payoff.InMoment: co-op horror, lantern puzzle. At 0:41 we realize the lanterns are the safe spots,…OutTitleEasy
Preview this drop
0:00 The momentThey realize lanterns are safe spots. The wipe is later and must not be in the hook. Thirty seconds. No boss name was provided.
0:08 Spoken hookA line that asks why the lanterns are in the corners, before the answer is on screen.
0:16 On-screenFour words, readable, no emoji, no mention of the flood.
0:24 TitleThe title is about the lantern question. The alternate is rejected because it says they wipe.
No daily video for this drop yet. The in and out lines above are the preview.
Marketing & Growth9 Oct 2026 · #35Reddit Lead FinderFind Reddit threads where people already asked for the thing you do, and draft a reply that answers before it mentions you.InOffer: A tiny app that turns meeting notes into tasks with owners. For PMs and founders.…OutThe draftMedium
Preview this drop
0:00 The offer, boundedMeeting notes become tasks with owners. For PMs and founders. Not a transcriber, not for people who said they will not pay.
0:08 Three threadsA product-management post about dead action items. A startup post that wants a CRM. A productivity post that wants a free template and said no software.
0:16 Only one is a fitReply to the first. Skip the CRM thread because that is a different job. Skip the third because they asked for a template and refused tools.
0:24 The draftThe reply names a way to mark owners in the doc they already have, then one sentence: I build a small app that does this, happy to leave it out if self-promo is not allowed here.
No daily video for this drop yet. The in and out lines above are the preview.

Hook and Offer Split

What you put in and what you get out

Share this agent

How it works

Use it

Paste the draft and the facts

Name the ask

Paste the prompt

Replace one block

Prompt

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